Requirements
- 2–3 years of experience in marketing, digital marketing, social media, or content creation.
- Diploma or Degree in Marketing, Business, Hospitality, F&B, or related fields.
- Good knowledge of Facebook, Instagram, TikTok, and other social media platforms.
- Creative and proactive, with the ability to create new content and marketing ideas.
- Basic understanding of sales, business development, market research, negotiation, and business opportunities.
- Experience in F&B, franchising, outlet expansion, property, or partnerships is an advantage.
- Mandarin or another Chinese language is preferred for communicating with franchisees, investors, suppliers, and business partners.
Responsibilities
- Develop and execute marketing strategies and campaigns to increase brand awareness, customer engagement, sales, and business growth.
- Manage and maintain the company’s Facebook, Instagram, TikTok, and other digital marketing platforms.
- Plan, create, and publish engaging marketing content, including photos, videos, promotional materials, social media posts, and campaigns.
- Develop creative and relevant content ideas and promotional campaigns aligned with the brand and target market.
- Monitor social media performance, customer engagement, and campaign results, and provide marketing performance reports and recommendations.
- Conduct market research and competitor analysis to identify market trends, customer preferences, and new commercial opportunities.
- Support business development activities, including identifying potential franchisees, investors, partners, suppliers, landlords, and other business opportunities.
- Assist in franchise development and outlet expansion, including market research, site evaluation, and coordination with relevant stakeholders.
- Build and maintain strong relationships with franchisees, investors, suppliers, business partners, landlords, and other stakeholders.
- Support sales and commercial activities, including lead generation, follow-ups, presentations, negotiations, and partnership development.
- Coordinate with internal teams and external parties to ensure smooth execution of marketing campaigns, promotions, events, and business initiatives.
- Assist in developing promotional materials, presentations, proposals, and business development documents.
- Identify opportunities for strategic partnerships, collaborations, events, and promotional activities to increase business exposure and revenue.
- Monitor customer feedback and market response, and recommend practical improvements to marketing and business strategies.
- Manage multiple marketing and business development projects while ensuring deadlines, budgets, and deliverable are met.
- Support other marketing, business development, and commercial initiatives assigned by management.
Posted 8 Oct 2026
Send your name, phone number, email, highest education and the position applied for, with your CV. We ask for your IC only after shortlisting, never through this website.